Local Visibility Course
The Course

Own your local visibility.

A working system you build module by module — so the customers already searching for you can actually find you.

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Table of Contents

00
Module 0

Own Your Local Visibility

Set up your access, tools, and rhythm so every module produces a real deliverable.

  1. 01Why Module 0 MattersThe setup that makes the rest of the course actually work.
  2. 02How to Use This CourseSpaced practice beats binging. Pick a cadence you can hold.
  3. 03Prerequisite Check & Workspace SetupGBP ownership, Claude account, workbook, and baseline screenshots — done before Module 1.
  4. 04Download GoKollab (Your Mobile Classroom)Install the app so you can watch lessons in the small pockets of your day.
  5. 05Sign In to Kollab and Find Your CourseOne-time code, the right email, and your course open on your phone.
  6. 06Use the Course on the GoNotifications on. Watch on the phone. Do the work at the desk.
  7. 07How the Course WorksThree layers, two kinds of lessons, and the Quick Info every prompt depends on.
01
Module 1

Why GBP Is Your Highest-Leverage Asset

GBP is an active competitive asset, not a directory listing.

  1. 01The Competitive Asset Most Businesses MisunderstandPersonalized search, the two jobs GBP runs at once, and the competitors Google actually shows.
  2. 02The 5-Layer Local Visibility SystemFoundation → Relevance → Credibility → Activity → Sustainability.
  3. 03Where You Stand Right Now (The Diagnostic)A structured before-snapshot you measure the whole course against.
  4. 04Tour Your GBP AdminEleven buttons, one management panel — find each in ten seconds.
02
Module 2

Protect Before You Optimize

Lock down access and avoid the mistakes that get profiles suspended.

  1. 01Adding vs. Changing (The Risk Math)Adds are free. Changes carry risk. The primary category change is the riskiest of all.
  2. 02Storefront (LSB) vs. Service Area Business (SAB)Four configurations. A misconfigured SAB is the #1 cause of unnecessary suspensions.
  3. 03Suspension Prevention and RecoveryTriggers, three kinds of suspension, and the one clean appeal that gets you reinstated.
  4. 04Video VerificationReal-time, one take. Plan the shot list before Google ever asks.
03
Module 3

Build Your Foundation

Capture your business in Google's language and build your Claude co-pilot.

  1. 01Capture Your Business in Google's LanguageCustomer search language beats internal jargon — finish the five thinking sections of your Quick Info.
  2. 02How Claude Projects Work (Bonus)Knowledge files, Project Instructions, and conversations — the tool you're about to build.
  3. 03Build Your Claude Project (Your GBP Co-Pilot)Create the project, load your files, generate your Instructions with Prompt 1, and test.
  4. 04Run the GBP Optimization Master PromptOne prompt, seven outputs, ten minutes — the most leveraged session in the course.
  5. 05Audit Your Current GBP Against the Master Prompt OutputTurn gaps into a risk-sequenced Profile Change Plan you'll execute in Module 4.
04
Module 4

Engineer Your Relevance (Layer 2)

Categories and services are how Google decides which searches you are eligible to appear in. Wrong selection makes you invisible for the searches that matter most.

  1. 01The Primary Category DecisionThe single highest-impact field on your profile. Pick by revenue and customer language, not aspiration.
  2. 02Additional Categories Without DilutionQuality over count. The two-part test: real revenue and a matching website page.
  3. 03Build a Services List Google Reads as SignalOne service, one category, most-searched name. 10–15 entries in customer language.
  4. 04Engineer Answers for Ask MapsQ&A is gone. Gemini generates answers from four surfaces — make sure yours are pull-ready.
  5. 05The Mirror Principle (Intro to Core 30)Whatever your profile claims, your website must back up — in equal or greater detail.
05
Module 5

Activate Your Credibility (Layer 3)

Reviews are the highest-impact ranking signal you can actively control — build a 2026-compliant system that runs whether you remember or not.

  1. 01Why Reviews Are Your Most Controllable SignalFour signals — volume, velocity, recency, response rate — and the gap between your last 90 days and your competitor's.
  2. 02Google's 2026 Review Compliance RulesSix bans: gating, on-premises pressure, staff quotas, employee name requests, incentives, AI-written customer reviews.
  3. 03Architect Your Review SystemFour components — trigger, request sequence, response process, dashboard — that run whether you remember or not.
  4. 04The 6-Message Compliant Request SequenceTwo emails, two SMS, one final email, one closer SMS — spaced over 21 days with three exit conditions.
  5. 05AI-Powered Responses That RankFour-element formula plus the read-aloud test — every response doing trust, ranking, and Ask Maps work at once.
  6. 06Mine Your Reviews for Content (AI Review Mining)One prompt, seven outputs, ten minutes — turn past reviews into the next six months of content fuel.
06
Module 6

Lock in Entity Trust (Citations)

Citations answer one question Google and AI engines keep asking: is this business real, and is it where it says it is? Consistency is the signal.

  1. 01What Citations Are and Why Entity Trust MattersName, address, phone across the web. The mention is the signal — and in 2026, AI engines read it too.
  2. 02NAP Consistency RulesOne canonical version of every field, locked. Signed and dated. The version you defend everywhere.
  3. 03Audit and Clean Up30 to 50 high-authority citations that all match. Manual or automated — and a 90-day rhythm to hold the line.
07
Module 7

Run Your Activity Engine (Layer 4)

An optimized profile that never publishes is a dead profile. Three post types, seven photo categories, three surfaces, and a four-week cadence — visibility on 30 minutes a week.

  1. 01The Three GBP Post Types DecodedWhat's New, Offer, Event — three different jobs. Most owners use one and leave the other two on the table.
  2. 02Photo Strategy That RanksVision AI reads your photos in 2026. Seven categories, original phone shots, one upload a week — and the 30-day decay rule.
  3. 03One Post, Three SurfacesOne story. Website, GBP, social — same hour. The Mirror Principle in operational form.
  4. 04Your 30-Day Quick-Start CadenceFour themed weeks — Foundation, Proof, Depth, Local. 12 posts in 30 days on 30 minutes a week.
08
Module 8

Read the Signals (Analytics)

Three numbers tell the story — direction requests, discovery search ratio, AI surface share. Read them on a 90-day window. Review them once a month. Close the loop with AI.

  1. 01Where the Data Lives and the 90-Day RuleFind the Performance tab. Set the 90-day window. Screenshot the baseline so you can prove the change in Module 13.
  2. 02The Metrics That Matter vs. Vanity MetricsDirection requests, discovery search ratio, AI surface share — three numbers that tell the truth. The rest is noise.
  3. 03Your Monthly Review Ritual30 minutes. Six questions. Once a month. Daily check-ins create anxiety — monthly reviews create strategy.
  4. 04The AI-Powered Performance LoopFeed your data, post list, and social analytics into one prompt. Get back what worked, what to stop, and three recommendations.
09
Module 9

Map Your Visibility (Heat Maps)

Your rank is not a single number — it is a geographic pattern. Heat maps reveal which neighborhoods you own, which you are losing, and exactly which competitor is taking them.

  1. 01Why "We Rank in the Top 3" Is the Wrong AnswerGoogle personalizes every search by GPS. Prove it with three manual searches from three locations across your service area.
  2. 02Anatomy of a Heat MapGrid points, color legend, four metadata pieces, and saved history — read a heat map like a doctor reads an X-ray.
  3. 03Set Up Your First Heat MapGrid resolution by market size, three to five revenue-priority keywords, saved grid, recurring cadence, baseline captured.
  4. 04Diagnose Your Map (The Three Zones)Strongholds you protect. Contested zones you attack. Dead zones you choose to pursue or accept. Three colors, three strategies.
  5. 05Identify Who Is Beating You and WherePoint-level data shows the real competitors at every grid square. Audit them on four checks and find the pattern.
  6. 06Translate the Map Into ActionNine geography-tied actions — three per zone. One scheduled next heat map. The most measurable module in the course.
10
Module 10

Align Your Website (Core 30)

Your website's job is to confirm what Google already suspects from your GBP. Build a 30-page Core 30 architecture and the profile work finally compounds.

  1. 01Why Your Website Structure Determines Your RankingsGoogle cross-references your profile against your site. Core 30 is the 30-page structure that makes the signal coherent.
  2. 02The 3-Layer Core 30 ArchitectureService hubs, neighborhood pages, topical depth — three layers, internally linked, built in order.
  3. 03The 12-Section Website Audit WalkthroughFoundation, service infrastructure, depth and trust. Twelve honest yes/partial/no checks that produce your build list.
  4. 04GBP-to-Website Alignment Audit (90-Day Phased Plan)Three phases over 180 days. Quick wins, service infrastructure, depth and expansion — built on a recurring weekly block.
11
Module 11

Publish Without Damaging Trust

Two quality gates around every post (fact-check + slop detection), eight-surface repurposing, and an automation layer that runs through your busy weeks.

  1. 01One Post, Eight Surfaces (Repurpose and Multiply)One source post. Eight surfaces. Same effort. Five posts × eight surfaces = 40 pieces of published content per week.
  2. 02Fact-Check Before You Publish (Catch What Could Hurt You)Four-point fact-check on every post. AI still hallucinates 3–10% of the time. Two minutes saves your credibility.
  3. 03Detect and Remove AI Slop (The Language Tells That Kill Trust)Five AI fingerprints. Strip them before anyone reads the post. Build your Brand Voice Guardrails list over time.
  4. 04Build Your Automation Layer (HighLevel + GBP Native Scheduling)Creation and approval require you. Publishing gets automated. One 60–90 minute weekly block schedules everything.
12
Module 12

Build Your Content Engine

Five pillars, five posts per week, four post types in rotation, one weekly planning block — a content engine that runs on the work you already did.

  1. 01Content Pillars Built From Your GBPFive pillars pulled from your Quick Info, services, reviews, heat map, and Answer Map. Never start from scratch again.
  2. 02The 5-Post Weekly FrameworkFive posts. Four post types in rotation. One 60–90 minute weekly planning block.
  3. 03Write Education Posts (Build Authority, Earn Trust)Four-part structure: question, short answer, deeper explanation, next step. Pulled from real customer language.
  4. 04Write Social Proof Posts (Remove Doubt, Match Identity)Three compliance rules, four-part structure, real job-site photos. The highest-converting content type for local service businesses.
  5. 05Write Conversion Posts (Book the Job)Specific service. Real urgency. One-tap next step. Offer vs. What's New, used the right way.
  6. 06Write Human and Behind-the-Scenes Posts (Build Connection)Three human post types. Three-part structure. Lower polish, higher authenticity — the layer that makes the rest convert.
  7. 07Find What Your Market Isn't Saying (Competitor Gap Analysis)Five gap sources, three-check validation, five gap-fillers over 30 days. Become the first source AI engines pull from.
13
Module 13

Execute the 30-Day Playbook

One master prompt produces a 30-day daily schedule, a checklist, a photo guide, and four events. Batch the photos, plan the events, schedule week one in the same session.

  1. 01Run the 30-Day Playbook Master PromptPrompt 15 produces four outputs and a 10/8/6/4/2 content split across 30 posts. Schedule week one in the same session.
  2. 02Photo Production and Event PlanningBatch 80% of the month's photos before day one. Walk every event through three checks. Daily execution becomes paste, edit, publish.
  3. 03Your Monthly Performance LoopDay 31. Seven questions. Three to five refinements. One 90-minute paired block that turns a 30-day campaign into a 12-month system.
  4. 04Your Tools and Resources StackFive categories run the entire system. Pick the right tool for your stage. Add one tool at a time. Adopt fully before adding the next.
  5. 05What to Do Monday (Final Commitment)90 minutes Monday morning. Seven steps. 30 days = movement, 90 days = ranking changes, 12 months = position changes.