Capture your business in Google's language.
Why this mattersCustomer search language beats internal jargon every time. Google ranks the words your buyers actually type, not the words you would use with a peer in your industry.
Read this once. Sit with it before you answer.
What language does Google need from you — not what language sounds good to you?
Where you stand right now.
Don't worry if you are not sure of the answer.
By the end of this lesson, you will be able to:
- 1Explain why customer search language outranks internal jargon on Google.
- 2Translate your services from industry terms into the words customers actually type.
- 3Complete the five customer-language sections of your Quick Info.
The whole lesson in five points.
- 01Everything downstream of this lesson runs on the Quick Info you build today.
- 02Owners describe their business in industry jargon. Customers search in plain problem language. Google ranks the customer's words.
- 03The Quick Info has eight sections. Three are done, five remain, and the five remaining are the thinking sections.
- 04Customer language is not invented. You pull it from your own reviews, your inquiries, and your competitors' reviews.
- 05Finished, your Quick Info becomes the foundation of the Claude Project you build next.
The lesson that decides whether the rest of the course works for you.
Everything downstream of this point runs on the inputs you capture today. Your categories, your services, your review responses, your posts, your 30-day playbook. Every one of them uses the Quick Info you build in the next 30 minutes as its starting point.
Rush this lesson and every prompt for the rest of the course produces generic output. Build it carefully and every prompt produces work that sounds like your business. The difference is made right here.
Why customer language beats internal language.
Most business owners describe their business the way they would describe it to another owner in the same industry. That language is wrong for Google.
- Owner says
- tear-off replacement, partial reroof, low-slope membrane, ventilation upgrades
- Customer types
- leaking roof, shingle repair, new roof cost
- Owner says
- neuromodulators, dermal fillers, microchanneling, photofacial
- Customer types
- Botox near me, lip filler prices, skin tightening
- Owner says
- uncontested dissolution, modification petitions, post-decree enforcement
- Customer types
- how much does divorce cost, child custody lawyer
Google ranks the language buyers actually search. If your profile, your website, and your content are all written in industry jargon, you are invisible for the searches that produce revenue.
This is not about dumbing down your expertise. It is about meeting customers in the words they already use, then doing your expert work once they call.
What goes into the Quick Info.
Eight sections total. Three done from Lesson 0.7. Five to go — and these are the thinking ones.
Business Identity
DoneAlready captured in Lesson 0.7 from memory.
Top Competitors
DoneAlready captured in Lesson 0.7 from memory.
Brand Voice
DoneAlready captured in Lesson 0.7 from memory.
Services
To doEvery service you offer, written in the words a customer would search, not the words you would use with a peer.
Ideal Customer
To doWho you most want to serve. The job, the situation, the problem that brings them to you.
Customer Language Patterns
To doThe actual phrases your customers use for their problem, the fear they had before hiring, and the outcome they wanted.
Existing Reviews
To doA pull of your recent reviews — a goldmine of customer language already written for you.
Operational Context
To doHours, service area, capacity, how you schedule — the practical facts AI needs so its advice is realistic.
How to fill it out without overthinking.
Three guidelines so this does not become a four-hour exercise.
Write in plain words
If you would not say it out loud to a customer, do not write it in the Quick Info. The Quick Info is not your About page. It is the language input that AI uses to write your About page.
When stuck, go look
Pull your last 10 reviews. Pull your contact form submissions from the last month. Read your top three competitors' reviews and see what their customers praise and complain about. Customer language is right there. You just have to read it.
This document is alive
You will update it every few months as your business changes. The version you complete today does not have to be perfect. It has to be honest and specific.
Your action item.
Open the Quick Info tab in your workbook and finish the five open sections: Services, Ideal Customer, Customer Language Patterns, Existing Reviews, and Operational Context.
Block 30 uninterrupted minutes this week. Do not do this in scattered five- minute fragments while you are distracted. These are the thinking sections, and a rushed version produces generic output for the rest of the course. You will feel it in every prompt.
Customer language in, customer-language output.
The Quick Info is the spine of every deliverable in this course. Take the time and get it right. The next lesson explains the workspace where it goes to work — your Claude Project — before you build your own.
The vocabulary that follows you.
- Customer language
- The words and phrases customers actually use when they search for and describe their problem, as opposed to industry terms.
- Industry jargon
- The technical or internal terms a business uses with peers, which customers rarely type into Google.
Complete the five remaining Quick Info sections.
Open the Quick Info tab in your workbook and complete: Services, Ideal Customer, Customer Language Patterns, Existing Reviews, and Operational Context. Business Identity, Top Competitors, and Brand Voice are already done from Lesson 0.7. Block 30 uninterrupted minutes — these are the thinking sections.