Build your GBP co-pilot.
Why this mattersA persistent project loaded with your foundation, competitors, services, and brand voice turns generic AI into a business-specific co-pilot.
Read this once. Sit with it before you answer.
How do you stop re-explaining your business to AI tools every single time you use them?
Where you stand right now.
By the end of this lesson, you will be able to:
- 1Create a Claude Project and load it with your knowledge files and prompt files.
- 2Generate your Project Instructions with Prompt 1 and install them.
- 3Verify your project produces business-specific output, not generic advice.
The whole lesson in five points.
- 01A Claude Project is a persistent workspace you build once and reuse for the whole course.
- 02You load it with two kinds of files: your business files and the course prompt files.
- 03You run Prompt 1 inside the project to generate your Project Instructions, then install them.
- 04Project Instructions plus knowledge files mean Claude knows your business on every task.
- 05A quick test question confirms the project is working before you move on.
Ten minutes of setup. Months of compounding leverage.
Your Quick Info is done, and you know how a project works. Now you build your own. By the end of this lesson you will have a working Claude Project, loaded with your business, your prompts, and your instructions. Every prompt for the rest of this course runs inside it.
What you are building.
A Claude Project is a persistent workspace. Three parts make it work: knowledge files (the documents you upload that Claude reads on every task), Project Instructions (the standing rules that govern how Claude behaves here), and the conversations (where you run prompts).
In this lesson you build the project and load all three.
The six-step build.
Create the project
Open claude.ai and sign in. In the left sidebar, click Projects, then Create Project. Name it something specific — your business name plus 'GBP System' works. Avoid generic names. Add a one-sentence description like 'Local SEO and content co-pilot for [business name].' Click Create.
Upload your business files
Find the Knowledge or Project Files section. Upload: (1) your Quick Info document as PDF or text, (2) your services list if separate, (3) a doc with your top 3–5 competitor URLs plus a sentence or two on each, (4) a doc with your most recent 10–20 reviews including first name, star rating, and date.
Upload the course prompt files
Upload the prompt files you downloaded in Lesson 3.2 — all of them. From here on, every prompt in the course runs from these files.
Generate your Project Instructions
In the chat area, type: run Prompt 1. Claude reads Prompt 1 and your Quick Info, then produces your Project Instructions block — a tight summary of who you are, what you sell, how you sound, and your default rules.
Install and save the Instructions
Copy the entire block. Open your project's settings, find the Project Instructions field, paste it in, and save. This is the brain of your project. Every conversation now uses these instructions automatically.
Test it
Start a new conversation in your project and ask: 'Based on what you know about my business, what is the single service I should focus on for new customer acquisition?' The response should reference your actual business name, services, and customer language. If it's generic, your files didn't upload or your Instructions didn't save — check both.
Project built, files loaded, instructions installed, tested.
Every prompt from here forward runs inside this project. The next lesson is the most leveraged ten minutes in the entire course, where you run the Master Prompt that turns your Quick Info into a complete GBP optimization plan.
The vocabulary that follows you.
- GBP co-pilot
- Your Claude Project once it is loaded with your business context, prompts, and instructions — used as the working tool for GBP, content, review, and local SEO tasks.
Build your Claude Project.
Create the project and name it. Upload your knowledge files: Quick Info, competitor URLs with notes, recent 10–20 reviews, services list (if separate), and the course prompt files. Run Prompt 1 to generate your Project Instructions block, paste it into the Project Instructions field, and save. Finish by running the test question to confirm your co-pilot is live.