Audit, then sequence.
Why this mattersThe audit is not a report. It is a prioritized change list, sequenced against the risk math from Module 2.
Read this once. Sit with it before you answer.
What is the real distance between the profile Google shows today and the profile your Master Prompt output says you should have?
Where you stand right now.
By the end of this lesson, you will be able to:
- 1Compare your live GBP to your Master Prompt output, point by point, and document every gap.
- 2Sort each gap into the four risk buckets from Lesson 2.1.
- 3Complete your Profile Change Plan as a sequenced, dated execution list for Module 4.
The whole lesson in five points.
- 01The audit compares your live profile to your Master Prompt output and documents every gap.
- 02It is not a report. It becomes a change list, sequenced by risk.
- 03Sort every gap into the four buckets from Lesson 2.1: adds, medium-risk, high-risk, primary category.
- 04Adds happen first and batched. Changes are spaced. The primary category change is alone in its own week.
- 05The finished, sequenced Profile Change Plan is the execution plan you run in Module 4.
A plan ordered by risk — so you can execute without triggering a suspension.
You have your Master Prompt output. Now you compare it to what is live on your profile today. This lesson produces the single most important document in your Module 4 work: a sequenced, risk-ordered change plan. Not a wishlist, not a punch list.
It completes the Profile Change Plan you started back in Lesson 2.1.
How the audit works.
Open two windows side by side. On the left, your Master Prompt output. On the right, your live GBP admin — the Edit Profile section you toured in Lesson 1.4. You are doing a field-by-field comparison across five points.
Primary category
What does your live profile show, and what does the Master Prompt recommend?
Additional categories
Which are present, which are missing, and which are present that should not be?
Services list
Which services are listed today, and which are missing from the Master Prompt list?
Business description
How does your live description compare to the Master Prompt draft — in length, in customer language, in whether it has a clear call to action?
Other profile fields
Contact info, hours, location settings, attributes, products, and photos. Note any gaps.
You are not making any changes today. You are documenting gaps.
Apply the risk math from Lesson 2.1.
Take every gap and sort it into one of the four buckets.
Adds
Every field that is empty and needs filling. Missing services, missing attributes, missing products, missing photos, an empty or thin description. Do them first.
Medium-risk changes
Description edits, website URL changes, additional category additions, hours updates.
High-risk changes
Phone number changes, address changes, service area boundary changes.
Primary category change
The highest-risk change. Alone. Block your calendar before you do it.
Your sequenced plan now has a shape: adds in week one, medium-risk across weeks two and three, high-risk across weeks three through five, and the primary category change in its own week. If your gap list is short, compress the timeline. If it is long, extend it. The sequence is what matters, not the calendar.
Complete your Profile Change Plan.
Open the Profile Change Plan in your workbook — the one you started in Lesson 2.1. Complete it with everything the audit surfaced.
Three columns: the field being changed, the bucket it belongs to (Add, Medium, High, or Primary), and the week you will execute it.
Fill in every gap. Assign each one to a bucket. Assign each bucket to a week. When the page is done, you have your Module 4 execution plan — and every Module 4 lesson references it.
One last check.
Before you save the plan, run one final pass. Look at the order. Does the primary category change show up alone, in its own week, with nothing else around it?
If yes, you are done. If no, you almost certainly batched something with the primary category change. Re-sequence it.
This is the single change from Lesson 2.1 that has to happen in isolation, and the audit is the last point where you can catch a sequencing mistake before it becomes a live one.
An audit that ends as a report changes nothing. An audit that ends as a sequenced, dated plan changes your profile safely.
You now have that plan, and it completes the protection work from Module 2. Module 4 is where you execute it, category by category, and start building Layer 2 — your relevance.
The vocabulary that follows you.
- GBP audit
- A point-by-point comparison of your live profile against your Master Prompt output, done to document every gap before you change anything.
Complete your sequenced Profile Change Plan.
Compare your live profile to the Master Prompt output, document every gap, sort each gap into the four risk buckets, and assign each bucket to a week. The primary category change is alone in its own week.