04
Module
Engineer Your Relevance (Layer 2)
Categories and services are how Google decides which searches you are eligible to appear in. Wrong selection makes you invisible for the searches that matter most.
Lessons
01
Lesson 01
The Primary Category Decision
The single highest-impact field on your profile. Pick by revenue and customer language, not aspiration.
02
Lesson 02
Additional Categories Without Dilution
Quality over count. The two-part test: real revenue and a matching website page.
03
Lesson 03
Build a Services List Google Reads as Signal
One service, one category, most-searched name. 10–15 entries in customer language.
04
Lesson 04
Engineer Answers for Ask Maps
Q&A is gone. Gemini generates answers from four surfaces — make sure yours are pull-ready.
05
Lesson 05
The Mirror Principle (Intro to Core 30)
Whatever your profile claims, your website must back up — in equal or greater detail.