06
Module
Lock in Entity Trust (Citations)
Citations answer one question Google and AI engines keep asking: is this business real, and is it where it says it is? Consistency is the signal.
Lessons
01
Lesson 01
What Citations Are and Why Entity Trust Matters
Name, address, phone across the web. The mention is the signal — and in 2026, AI engines read it too.
02
Lesson 02
NAP Consistency Rules
One canonical version of every field, locked. Signed and dated. The version you defend everywhere.
03
Lesson 03
Audit and Clean Up
30 to 50 high-authority citations that all match. Manual or automated — and a 90-day rhythm to hold the line.