Four themed weeks. Twelve posts.
Why this mattersYou know the post types. You know the photo categories. You know the three-surface workflow. Now we put it on a calendar. This is where most owners either commit to a rhythm or revert to posting when they remember — which is usually not enough to move anything.
Read this once. Sit with it before you answer.
When you sit down to plan a month of content from scratch, what would change if every week already had a theme decided for you?
Where you stand right now.
By the end of this lesson, you will be able to:
- 1Map your next 30 days to the four-week cycle (Foundation, Proof, Depth, Local).
- 2Choose three post topics per week using the cycle theme as the filter.
- 3Generate the first week of posts using the appropriate prompts in your Claude Project.
- 4Schedule the first week in your GBP admin using the native scheduling feature.
The whole lesson in a few points.
- 01Four themed weeks. Three posts each. 12 posts in 30 days. Sustainable on 30 minutes a week.
- 02Week 1 Foundation: who you are. Primary service, additional category, team or workspace.
- 03Week 2 Proof: that you do what you say. Customer review, completed work, Event if available.
- 04Week 3 Depth: that you understand what you do. Top pre-hire question, industry insight, Offer if available.
- 05Week 4 Local: that you belong here. Primary city, local landmark or moment, local Event.
- 06Month 2 cycles the themes again and refines based on what performed.
Why four weeks, not 30 random days.
Most posting calendars fail for the same reason. The business owner sits down on day one with 30 blank squares and panics.
Four themed weeks fix this. You are not deciding what to post every single day. You are deciding what theme this week is, then filling in three posts that match the theme. Decision fatigue drops dramatically.
The four themes are sequenced for a reason. Week 1 establishes who you are. Foundation content. Week 2 proves you can do what you say. Social proof. Week 3 demonstrates expertise. Educational content. Week 4 anchors you to the community. Local content.
By the end of week 4, Google has seen all four content types from your profile. AI engines have a balanced picture of who you are. Customers reading your profile see depth, not repetition. Then in month 2, you cycle the themes again and refine based on what performed.
Week 1 — Foundation.
Week 1 is for the content that introduces your business to anyone landing on your profile for the first time.
Post one — a What's New introducing your primary service. The one from Lesson 4.1. The highest-revenue service you offer. A short post explaining what it is and who it is for.
Post two — a What's New highlighting one of your additional categories. From Lesson 4.2. Same format. Different service.
Post three — a What's New showing your team or workspace. Real photos. Real people. This is the trust beat.
By the end of week 1, your profile has three fresh posts showing what you do and who does it. Foundation laid.
Week 2 — Proof.
Week 2 is for social proof. Reviews you have received. Customer outcomes. Work completed.
Post one — a What's New featuring a recent customer review. Pull the most specific, story-driven review you have. Use the customer's first name. Include a service detail. Use the Social Proof Post Prompt format if you have it ready.
Post two — a What's New showing recent completed work. Before and after if applicable. Use your phone photos from real jobs.
Post three — an Event post if you have anything legitimate to attach. A consultation week. A free assessment window. Something time-bound that signals "we are open for business right now."
By the end of week 2, anyone landing on your profile sees real customers, real work, and real availability.
Week 3 — Depth.
Week 3 is for expertise. The questions customers actually ask before they hire.
Post one — an educational What's New answering the most common pre-hire question your customers ask. Pull this from your AI Review Mining output if you have it. If not, just answer the question you hear most often.
Post two — an educational What's New explaining something inside your industry that customers do not know. A myth you can debunk. A common mistake you see. A behind-the-scenes detail.
Post three — an Offer post if you have a legitimate promotion. If not, another educational post.
By the end of week 3, your profile has both proven you can do the work and demonstrated you understand it at a deeper level than your competitors.
Week 4 — Local.
Week 4 anchors you to your city and your community.
Post one — a What's New mentioning your primary city by name. A service you provide specifically in that city. The kind of work you have done there. The customers you have served.
Post two — a What's New mentioning a local landmark, neighborhood, or community moment. A storm that hit. A seasonal pattern. An event in town.
Post three — an Event post tied to anything local. A community involvement. A sponsorship. A trade show you are attending in town.
By the end of week 4, Google has seen geographic relevance signals from your profile that reinforce your service area.
Run week one now.
Open your workbook to the 30-Day Cadence Worksheet.
Fill in the four weeks. For each week, write the three post topics. You do not need to write the full posts yet. Just the topics.
Then open your Claude Project and use the appropriate post prompts from the prompt library to draft your first week. Schedule those three posts in your GBP admin using the native scheduling feature.
You are now live with the cadence. From this point forward, every Monday you draft and schedule that week's three posts. 30 minutes a week. Sustainable.
Four themed weeks. Three posts each. 12 posts in 30 days. Foundation, proof, depth, local — that is the activity engine.
Module 8 is where we read the signals to see what is working.
The vocabulary that follows you.
- Four-week cadence
- The sequenced rhythm of themed weeks (Foundation, Proof, Depth, Local) that produces 12 posts in 30 days at about 30 minutes per week. Repeats and refines in Month 2.
- Foundation week
- Week 1. Three posts introducing your primary service, an additional category, and your team or workspace. Establishes who you are.
- Proof week
- Week 2. Three posts showing a customer review, completed work, and an Event if available. Proves you do what you say.
- Depth week
- Week 3. Three posts answering pre-hire questions, sharing industry insight, and an Offer if available. Demonstrates expertise.
- Local week
- Week 4. Three posts mentioning your primary city, a local landmark or moment, and a local Event. Anchors you to the community.