08
Module
Read the Signals (Analytics)
Three numbers tell the story — direction requests, discovery search ratio, AI surface share. Read them on a 90-day window. Review them once a month. Close the loop with AI.
Lessons
01
Lesson 01
Where the Data Lives and the 90-Day Rule
Find the Performance tab. Set the 90-day window. Screenshot the baseline so you can prove the change in Module 13.
02
Lesson 02
The Metrics That Matter vs. Vanity Metrics
Direction requests, discovery search ratio, AI surface share — three numbers that tell the truth. The rest is noise.
03
Lesson 03
Your Monthly Review Ritual
30 minutes. Six questions. Once a month. Daily check-ins create anxiety — monthly reviews create strategy.
04
Lesson 04
The AI-Powered Performance Loop
Feed your data, post list, and social analytics into one prompt. Get back what worked, what to stop, and three recommendations.