Map Your Visibility (Heat Maps)
Your rank is not a single number — it is a geographic pattern. Heat maps reveal which neighborhoods you own, which you are losing, and exactly which competitor is taking them.
Lessons
Why "We Rank in the Top 3" Is the Wrong Answer
Google personalizes every search by GPS. Prove it with three manual searches from three locations across your service area.
Anatomy of a Heat Map
Grid points, color legend, four metadata pieces, and saved history — read a heat map like a doctor reads an X-ray.
Set Up Your First Heat Map
Grid resolution by market size, three to five revenue-priority keywords, saved grid, recurring cadence, baseline captured.
Diagnose Your Map (The Three Zones)
Strongholds you protect. Contested zones you attack. Dead zones you choose to pursue or accept. Three colors, three strategies.
Identify Who Is Beating You and Where
Point-level data shows the real competitors at every grid square. Audit them on four checks and find the pattern.
Translate the Map Into Action
Nine geography-tied actions — three per zone. One scheduled next heat map. The most measurable module in the course.