How the course works.
A system, not a library. Three layers, two kinds of lessons, and one Quick Info that every prompt downstream depends on.
Read this once. Sit with it before you answer.
Why do most people who buy a course like this never produce a single thing from it, and how will you avoid that?
A system, not a library.
Every lesson builds on the one before it. Every prompt runs on the business inputs you collect in your Quick Info. The whole course is built to produce real deliverables you publish — not notes you re-read.
Where you stand right now.
By the end of this lesson, you will be able to:
- 1Distinguish the three layers of the course: modules, lessons, and prompts.
- 2Explain why your Quick Info is the source of truth that every prompt depends on.
- 3Complete the three Quick Info sections you can fill from memory today — Business Identity, Top Competitors, and Brand Voice.
The whole lesson in five points.
- 01Three layers: modules are the chapters, lessons teach one idea and end in one action, prompts produce your deliverables.
- 02Two kinds of lessons: concept lessons and prompt lessons. Prompt lessons follow the same five-part structure every time.
- 03Your Quick Info is the source of truth. Every prompt pulls its business context from it.
- 04In Module 3 you build a Claude Project so your business context lives in one permanent workspace.
- 05Starting three Quick Info sections now gives every prompt downstream better, more specific output.
See the pattern once. Every module makes sense after that.
You just set up your tools. Before you start the actual work, I need you to understand how this course is built. Once you see the pattern, every module makes sense, every prompt feels familiar, and you stop wondering what to do with the things I give you. This is the shortest lesson in the course, and it will save you the most time.
The course has three layers.
Modules, lessons, and prompts.
The big chapters. There are 14 of them, numbered 0 through 13. Each module is one piece of your local visibility system, and you will see all of them listed in the course menu.
Live inside modules. Most run 5 to 10 minutes. Each one teaches one specific thing and ends with one specific action. You finish the lesson, you do the action, you move on.
Live inside specific lessons. Each prompt has its own dedicated lesson, because each prompt does specific work. Prompts are the part of the system that actually produces your deliverables — your Google Business Profile description, your categories, your services list, your review responses, your 30-day playbook.
Keep those three layers straight — modules, lessons, prompts — and you will never feel lost.
Two kinds of lessons.
Some lessons teach you a concept, like this one. They give you a mental model, a rule, a framework, or a diagnosis, and they end with a small action item that sets up what comes next.
Other lessons run a prompt. Those lessons follow the same five-part structure every single time:
- 01The hook
What problem the prompt solves and why it matters now.
- 02The demo
You watch me run the prompt against a real example so you see what good output looks like.
- 03The anatomy
I walk you through the two or three things in the template doing the heavy lifting.
- 04Your turn
You pause the video, open the prompt, and run it against your own business.
- 05What to do with the output
Where it goes, what lesson it feeds, what to save for later.
Once you have run two or three prompt lessons, the rhythm becomes automatic. You will know what to expect every time.
The Quick Info is your source of truth.
This is the part most people miss. Every prompt in this course needs to know two things: what the prompt is asking AI to do, and the specific business context to do it with. The first part is in the template I give you. The second part comes from you.
In Module 3, you fill out the Quick Info tab in your workbook. Your business name. Your primary city. Your services. Your ideal customer. Your brand voice. Your competitors. Your existing reviews. The pieces a real strategist would ask for if they were taking over your account.
That Quick Info becomes the input layer for every prompt downstream. When a prompt says "paste your business information here," that is what you paste. You build it once, update it occasionally, and reuse it every time you run a prompt for the rest of your business life.
Rush it, and every prompt that follows produces generic output. Build it carefully, and every prompt produces work that sounds like your business, speaks to your buyer, and points at your city.
In Module 3 you also build a Claude Project — a workspace where your Quick Info lives permanently. Once it is set up, you do not paste your business information into every prompt. The project already knows. You open it, paste the prompt template, and you are done. That is the difference between using AI like a tool and using AI like a co-pilot.
How to know you are doing it right.
Two checks.
If you finished the lesson and you do not have a clear next action, go back and re-watch the last two minutes. Every lesson is designed to end with something you can do, not something you can think about. If you are thinking and not doing, you missed the action item.
If you ran the prompt and the output is generic, vague, or could belong to any business in your industry, your Quick Info is not strong enough yet. Go back to Module 3 and add specificity. The prompt is doing what it can with what you gave it.
Specificity in, specificity out. That is the whole game.
Modules 1 and 2 set the mental model and protect your profile. Module 3 builds your Quick Info and Claude Project — the most leveraged hour of work in the course. Modules 4–7 build the five layers of your visibility system. 8 and 9 teach you to read the data and the map. 10–13 align your website, build your content engine, fact-check what you publish, and execute a 30-day plan.
When you finish, you will not have notes. You will have a working system. Do your three Quick Info sections now, and I will see you in Module 1.
The vocabulary that follows you.
- Module
- A big chapter of the course. One module is one piece of your local visibility system.
- Lesson
- A short unit inside a module. It teaches one specific thing and ends with one specific action.
- Prompt
- A reusable instruction you run in an AI tool. Prompts are the part of the course that produces your deliverables.
- Quick Info
- Your master record of business facts and language. The source of truth every prompt pulls from.
- Claude Project
- A persistent AI workspace that holds your business context so you stop re-explaining it.
- Deliverable
- A real output you publish to your business, such as your description, services list, or playbook.
Three Quick Info sections — from memory, now.
Open your workbook to the Quick Info tab and complete these three from memory. No research required.
Legal name, address or service area, phone, website, email, year founded.
Three to five businesses you actually lose customers to — not just anyone in your industry.
Three adjectives for how you sound, plus the words you would never use.