Education posts. Answer real questions, in customer language..
Why this mattersEducation posts are the easiest type to write badly and the most powerful type to write well. Done badly, they read like generic tips nobody calls about. Done well, they answer specific questions your customers are actually asking, in language they actually use — and lead to a clear next step.
Read this once. Sit with it before you answer.
How do you write education posts that prove expertise instead of reading like generic tips your competitors could publish too?
Where you stand right now.
By the end of this lesson, you will be able to:
- 1Apply the four-part education post structure (question, short answer, deeper explanation, next step).
- 2Pull customer questions from your review mining output, Ask Maps Answer Map, call log, and competitor research.
- 3Run Prompt 7 (Education Post Prompt) to draft education posts using the structure.
- 4Write and publish two education posts this week (one to GBP, one to social).
The whole lesson in a few points.
- 01Education posts answer specific customer questions, not vague topics.
- 02Four-part structure: the question, the short answer, the deeper explanation, the next step.
- 03The short answer is what Gemini will pull for Ask Maps. Make it answer-shaped.
- 04Pull questions from review mining, Ask Maps Answer Map, call log, and competitor research. 20–30 questions already in your workbook by the time you sit down to write.
- 05Prompt 7 returns a draft. Two iterations is usually enough.
What makes an education post work.
Three things separate a strong education post from a weak one.
First. The post answers a specific question, not a vague topic. Not "roof maintenance." Specifically, "what happens if I delay a roof repair after a storm."
Second. The question comes from real customer language. The exact words a customer would type or say. Pulled from your review mining output from Lesson 5.6 or your Ask Maps Answer Map from Lesson 4.4.
Third. The post leads to a next step. Not just information. A way for the reader to take action. Get a free inspection. Call for an estimate. Visit the relevant service page on your website.
Tips lists do not do these three things. Question-based posts do.
The four-part education post structure.
Every education post follows the same structure.
Part one. The question, stated clearly. "Wondering what happens if you wait too long to repair a damaged roof?" One sentence. Customer language. Often becomes the post headline.
Part two. The short answer. Two to three sentences. Direct. Honest. This is the answer Gemini will pull for Ask Maps. Make it answer-shaped.
Part three. The deeper explanation. Three to five sentences. Why the short answer is true. What customers should understand about the situation. Specific to your service area if relevant.
Part four. The next step. One to two sentences. What the reader should do now. A specific call to action. A link to your service page on your website. A phone number. A free inspection offer.
Total length. 150 to 300 characters for the GBP version. Longer for the social and website versions using the three-surface workflow from Module 7.
Where the questions come from.
You are not making up questions. You are pulling them from real source material.
Source one. Your review mining output. The fears and concerns customers mentioned in past reviews.
Source two. Your Ask Maps Answer Map. The five questions you identified in Lesson 4.4.
Source three. Your call log and text messages. The questions actual prospects ask before they book.
Source four. Your competitor research from Module 9. The questions their reviews mention that you do not yet address.
You should have 20 to 30 question topics already in your workbook by the time you sit down to write. The Content Performance Loop prompt from Module 8 will also surface questions worth answering based on what your audience engages with.
Using Prompt 7 (Education Post Prompt).
Open your Claude Project. Run Prompt 7 (Education Post Prompt).
You paste in the specific question. The prompt returns a full draft using the four-part structure. Headline, short answer, deeper explanation, next step.
Read the draft aloud. If it sounds like you, publish. If it sounds generic, send a follow-up message to Claude with "make this sound more like me, more conversational, and tighter" and run it again.
Two iterations is usually enough.
Write and publish two now.
Write two education posts this week.
Pick two questions from your Ask Maps Answer Map or your review mining output. Run each through Prompt 7. Edit for your voice. Publish one to your GBP and one to your social platforms.
Save both drafts in your workbook on the Education Post Library page so you can reference and reuse the format next week.
Specific questions. Customer language. A clear next step.
Two education posts this week. The next lesson covers social proof posts.
The vocabulary that follows you.
- Education post
- A post that answers a specific customer question (not a vague topic) using the four-part structure. The strongest type for building authority over time.
- Four-part education structure
- The question, the short answer, the deeper explanation, the next step. Each part has a defined job and length.
- Answer-shaped content
- The two- to three-sentence short answer designed to be pulled by Gemini for Ask Maps responses. Direct, honest, complete on its own.
- Question source material
- The four pools you draw from to find what to write about. Review mining output, Ask Maps Answer Map, call log and texts, competitor research.