Build Your Content Engine
Five pillars, five posts per week, four post types in rotation, one weekly planning block — a content engine that runs on the work you already did.
Lessons
Content Pillars Built From Your GBP
Five pillars pulled from your Quick Info, services, reviews, heat map, and Answer Map. Never start from scratch again.
The 5-Post Weekly Framework
Five posts. Four post types in rotation. One 60–90 minute weekly planning block.
Write Education Posts (Build Authority, Earn Trust)
Four-part structure: question, short answer, deeper explanation, next step. Pulled from real customer language.
Write Social Proof Posts (Remove Doubt, Match Identity)
Three compliance rules, four-part structure, real job-site photos. The highest-converting content type for local service businesses.
Write Conversion Posts (Book the Job)
Specific service. Real urgency. One-tap next step. Offer vs. What's New, used the right way.
Write Human and Behind-the-Scenes Posts (Build Connection)
Three human post types. Three-part structure. Lower polish, higher authenticity — the layer that makes the rest convert.
Find What Your Market Isn't Saying (Competitor Gap Analysis)
Five gap sources, three-check validation, five gap-fillers over 30 days. Become the first source AI engines pull from.