Conversion posts. Make the phone ring..
Why this mattersMost business owners are afraid to write conversion posts because they think they will feel pushy. That fear keeps them publishing soft education content while competitors publish service-specific calls to action and book the work.
Read this once. Sit with it before you answer.
How do you write a conversion post that makes the phone ring without sounding like a desperate sales pitch?
Where you stand right now.
By the end of this lesson, you will be able to:
- 1Distinguish Offer posts from What's New conversion posts and when to use each.
- 2Apply the four-part conversion post structure (problem, service, real urgency, one-tap next step).
- 3Run Prompt 9 (Conversion Post Prompt) to draft posts using the structure.
- 4Identify a real, honest reason for urgency for each conversion post.
The whole lesson in a few points.
- 01Conversion posts do three jobs. Name a specific offer or service. Give a real reason to act now. Make the next step impossibly easy.
- 02Two GBP post types for conversion. Offer posts (with the special badge, for time-limited deals). What's New service spotlights (your everyday conversion content).
- 03Use Offer posts sparingly. One every four to six weeks. Otherwise the badge stops mattering.
- 04Four-part structure: problem, service, real urgency, one-tap next step.
- 05Manufactured urgency reads as desperate and is a compliance risk. Real urgency converts.
What conversion posts actually do.
Conversion posts have three jobs.
Job one. Name a specific offer or service the reader can act on right now.
Job two. Give a real reason to act now instead of next month. Seasonal timing, limited availability, a price that is about to change, a specific service window.
Job three. Make the next step impossibly easy. One tap to call. One link to book. One button to claim the offer.
Most weak conversion posts fail on job two. They say "we offer roofing services" with no reason to act this week instead of three months from now. Real urgency converts. Manufactured urgency reads as desperate and is also a compliance risk if you exaggerate availability.
The two conversion post types.
You have two GBP post types that work for conversion content.
Type one. Offer posts. Use these when you have a real time-limited deal. Discount, bundle, free consultation window, seasonal promotion. The Offer post gets the special offer badge and stays visible until the end date you set.
Use Offer posts sparingly. One every four to six weeks at most. If every other post is an offer, the badge stops mattering and your profile starts reading like a discount store.
Type two. What's New posts framed around a specific service. These are your everyday conversion posts. A service spotlight with a clear call to action. They do not get the offer badge, but they do the conversion work without the discount pressure.
Most weeks, your conversion post is a What's New service spotlight. Once a month or so, you swap in an Offer post when you actually have something time-limited to promote.
The four-part conversion post structure.
Every conversion post follows this structure.
Part one. The problem the reader is facing. One sentence. Specific. Customer language.
Example. "Spring is here and your AC has not been serviced since 2024."
Part two. The service you offer that solves it. Two sentences. Service name from your Lesson 4.3 services list. What it includes.
Example. "Our spring AC tune-up checks refrigerant levels, cleans coils, tests electrical components, and confirms your system is ready for summer. Takes about 45 minutes."
Part three. The real reason to act now. One to two sentences. Seasonal urgency, capacity reality, or honest pricing.
Example. "We have 14 tune-up slots left in May before our schedule fills with emergency calls. Book this week and we will get you scheduled."
Part four. The one-tap next step. One sentence. Phone or booking link.
Example. "Tap to book your spring tune-up now."
Total length. 200 to 300 characters for GBP.
Using Prompt 9 (Conversion Post Prompt).
Open your Claude Project. Run Prompt 9 (Conversion Post Prompt).
The prompt asks for the service name, the customer problem, the urgency reason, and the call to action. You paste in those four inputs. The prompt returns a post using the four-part structure.
If your urgency is genuinely time-limited (seasonal, capacity, pricing window), choose Offer post type in your GBP scheduler so it gets the offer badge.
If your urgency is service-specific without a hard deadline, choose What's New so the post stays in your archive for six months.
Write one conversion post now.
Write one conversion post this week.
Pick a service from your Lesson 4.3 list. Identify a real urgency reason. Run it through Prompt 9. Edit for your voice. Schedule in your GBP using the correct post type.
Save the draft to your workbook on the Conversion Post Library page.
Specific service. Real urgency. One-tap next step.
The next lesson covers human and behind-the-scenes posts.
The vocabulary that follows you.
- Conversion post
- A post designed to produce a booked call, form fill, or direct customer action. Three jobs: name the service, give a real reason to act now, make the next step impossibly easy.
- Four-part conversion structure
- Problem, service, real urgency, one-tap next step. Each part has a defined sentence count and job.
- Real urgency
- Seasonal timing, limited capacity, honest pricing windows. Converts. Distinct from manufactured urgency, which reads as desperate and is a compliance risk.
- Offer post vs What's New service spotlight
- Offer posts get the badge and run on a hard end date (one every four to six weeks). What's New service spotlights handle most weekly conversion content without the discount framing.